Keeping up in today’s rapidly changing marketing landscape is a battle. As a digital marketer, you have to stay ahead of changes in consumer engagement and new marketing technologies just to survive our cross-device, multi-channel world. Invoca is here to help with our Marketing Boot Camp events, featuring innovative marketers from the field and expert analysts from SiriusDecisions. If you want to join us for tomorrow’s Marketing Boot Camp: Surviving in a Cross-Device, Multi-Channel World, just RSVP!

In our recent webinar with Research Director Kerry Cunningham, we took a look at some of the latest research on key metrics for attribution, across all customer touchpoints. Here are a few of the top takeaways:

  • Establish appropriate types of measurement for the different goals of your marketing efforts–activities, output and impact–so you can properly evaluate what you did, what you produced, and the related impact. SiriusDecisions has a handy framework to structure these measurements.
  • Your marketing database probably contains a lot of prospects you aren’t selling to because you don’t know they are great prospects. These are often legitimate prospects who took their search offline–that you aren’t getting credit for.
  • Without a bridge between online and offline customer behavior your traditional marketing platforms often deliver the wrong marketing message, which hurts conversions and customer experience. There are easy ways to solve for this with call intelligence.

Are you ready to dive in and learn how to act on these takeaways? Register now for tomorrow’s live event in San Francisco – Marketing Boot Camp: Surviving in a Cross-Device, Multi-Channel World. From 3-5pm the workshop will give you hands-on learning with a SiriusDecisions analyst, personal success stories from happy Invoca users, and a live, interactive demo. Stick around afterwards for the best happy hour in SF – delicious bites, open bar, and fantastic networking with leaders in B2B marketing. RSVP now!

Julia Stead

Posted by Julia Stead

Julia is an experienced marketer who has been working with Invoca since 2012, and has a background in B2B marketing, SaaS and cloud technology. She began her career in the performance marketing world, in program and marketing management with software provider IncomeAccess in Montreal. She went on to work as a marketing management consultant and strategist, helping other B2B technology companies in North America and Europe to successfully launch and adopt new marketing strategies that target Fortune 1000 companies. Julia holds a BA in English from McGill University, and an MBA with a specialization in Marketing from the University of Montreal. She loves running, living near the ocean, good puns, and surprising people with her Canadian-ness.

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