Keeping up in today’s rapidly changing marketing landscape is a battle. As a digital marketer, you have to stay ahead of changes in consumer engagement and new marketing technologies just to survive our cross-device, multi-channel world. Invoca is here to help with our Marketing Boot Camp events, featuring innovative marketers from the field and expert analysts from SiriusDecisions. If you want to join us for tomorrow’s Marketing Boot Camp: Surviving in a Cross-Device, Multi-Channel World, just RSVP!
In our recent webinar with Research Director Kerry Cunningham, we took a look at some of the latest research on key metrics for attribution, across all customer touchpoints. Here are a few of the top takeaways:
- Establish appropriate types of measurement for the different goals of your marketing efforts–activities, output and impact–so you can properly evaluate what you did, what you produced, and the related impact. SiriusDecisions has a handy framework to structure these measurements.
- Your marketing database probably contains a lot of prospects you aren’t selling to because you don’t know they are great prospects. These are often legitimate prospects who took their search offline–that you aren’t getting credit for.
- Without a bridge between online and offline customer behavior your traditional marketing platforms often deliver the wrong marketing message, which hurts conversions and customer experience. There are easy ways to solve for this with call intelligence.
Are you ready to dive in and learn how to act on these takeaways? Register now for tomorrow’s live event in San Francisco – Marketing Boot Camp: Surviving in a Cross-Device, Multi-Channel World. From 3-5pm the workshop will give you hands-on learning with a SiriusDecisions analyst, personal success stories from happy Invoca users, and a live, interactive demo. Stick around afterwards for the best happy hour in SF – delicious bites, open bar, and fantastic networking with leaders in B2B marketing. RSVP now!