Statistics healthcare industry marketers should know

10 Stats that Healthcare Marketers Need to Know

Marketing in the healthcare industry can be different from marketing in different industries. Healthcare marketers...

/ July 1, 2019
Pride in Tech companies

Why Tech’s Celebration of Pride Needs to Continue After June

There are many things that companies can start implementing to improve the experience of their...

/ June 28, 2019
Survey shows consumers don’t trust AI for customer service on healthcare & financial services, but prefer human assistance.

New Invoca Research Conducted by The Harris Poll

Brands are betting on AI and digital communications to enhance their customer experience, and, in...

/ June 26, 2019

How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions

YDesign Group is an online retailer specializing in modern and contemporary lighting, furnishings, and decorative...

/ June 25, 2019
Invoca gets great place to work certified

Invoca Achieves Great Place to Work Certification

Getting Great Place to Work (GPTW) certified means more than slapping another badge on our...

/ June 24, 2019

Call Tracking Study Guide

Here are a few details for getting started with building lookalike audiences using call tracking data on two key platforms for managing digital marketing campaigns: Facebook and Google.

How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data

There are countless people on the internet right now in markets around the globe who...

/ June 20, 2019
Invoca Employee Spotlight Jesse Adametz, Manager, Site Reliability Engineering

Employee Spotlight: Jesse Adametz, Manager, Site Reliability Engineering

We are excited to roll out our new series of employee spotlights featuring some of...

/ June 19, 2019
Man smiling with phone in his hands, thirty digital marketing terms marketers should know.

30 Terms Digital Marketers Should Know

Digital marketing has so much specific jargon, terms, and acronyms that it’s almost like learning...

/ June 18, 2019
Invoca 2019 Call Intelligence Awards submission is open.

Call for Submissions: Invoca 2019 Call Intelligence Awards

Submissions are officially open! It’s time to nominate your team (or a client) for the...

/ June 17, 2019
Cookies smashed mobile phone. Marketers using call tracking software get retargeting data without third-party tracking cookies

Cookies are Dead Part 2: What Marketers Can Do About It

As we discussed in our post last week, it’s clear that browser tracking cookies are...

/ June 11, 2019
Phones with Youtube video screen. How marketers can make Youtube advertising work.

How to Make Advertising Work on YouTube

Why advertise on YouTube? That question is easy to answer if you consider  the stats....

/ June 10, 2019
Invoca customers win Search Engine Land Awards 2019

Invoca Customers Win 2019 Search Engine Land Awards

Many Invoca call tracking users are sophisticated marketers who are always looking for new ways...

/ June 5, 2019
Invoca Santa Barbara new headquarters ribbon cutting with mayor

Santa Barbara Mayor Helps Invoca Commemorate its New State Street Headquarters

About six weeks ago, we moved our headquarters to a beautiful and significantly larger space...

/ June 3, 2019
Woman standing SMX Marketing Land. SMX 2019 speaker sessions to look for.

Five SMX Advanced 2019 Sessions You Can’t Miss

SMX Advanced 2019 is just a few days away, and it’s time to figure out...

/ May 30, 2019