AI is helping improve customer experience

5 Innovative Companies Using AI to Enhance Customer Experience

Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...

/ September 10, 2018
Dispatch health uses Invoca call tracking

Dispatch Health Improves Conversions 50% with Invoca

This article was originally published in eHealthcare and written by Jane Weber Brubaker. As measurability, attribution,...

/ September 6, 2018
The lowdown on call analytics AIs.

Call Tracking AI: 5 Truths and Fallacies

The way artificial intelligence is used in marketing platforms can seem a bit mysterious. Sometimes...

/ August 27, 2018
Improving the customer journey with call tracking

Using Call Tracking to Enhance the Post-Call Customer Journey

You’ve probably noticed that marketers like to throw around the term “customer journey” a lot....

/ August 21, 2018
Invoca customer testimonials

The ROI of Invoca Call Tracking in 30 Seconds

Do you want to know why companies like DISH Network and Microsoft Store use Invoca’s...

/ August 20, 2018

Performance Marketers Weigh In: Top tips for doing pay per call

Inside Invoca Engineering: How We Improved Signal AI Performance Scoring (And How it Works)

As you may know, we offer real-time conversational insights for inbound calls through our Signal...

/ August 17, 2018

Three Reasons to Attend Invoca Summit 2018

If you’re a marketing professional who counts on phone calls to drive revenue, then you...

/ August 15, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018
AI has great potential, but there are some things it can't do just yet.

6 Things AI Can’t Do (Yet)

There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...

/ August 7, 2018
Call tracking has changed for the better.

The Evolution of Call Tracking: What Digital Marketers Need to Know

Today’s buyer journey is rarely linear, and customers will interact with your brand across channels...

/ August 1, 2018

Takeaways and Announcements at Google Next ‘18 & Marketing Live

In a nutshell, AI, AI, and AI. Okay, personalization was pretty big too, but a...

/ July 31, 2018

How to Sell a Call Tracking Platform to Your Boss

Buying marketing technology like call tracking is rarely a quick and simple process. As a...

/ July 27, 2018
Invoca moves to continuous deployment

Inside Invoca Engineering — The Journey to Continuous Deployment

The Inside Invoca Engineering blog series peers inside the machine to detail the discoveries, insights...

/ July 25, 2018
Google Call Center AI Virtual Agent

Google Contact Center AI is Duplex for the Call Center: Cloud Next ‘18

It was only a matter of time before Google announced expanded use cases for the...

/ July 24, 2018