Hispanic Heritage Month: Employee Feature, Chaly Barkarr

Few people who know me realize that English is not my first language. I’m fluent,...

/ September 25, 2019

Invoca Summit Speaker Preview: Getting Scalable Marketing Analytics Without a Data Science Team

Invoca Summit is coming and the lineup is getting hot with a keynote from Shark...

/ September 23, 2019

Meet the Speakers Making Invoca Summit a Can’t-Miss Event

It’s October, which means three things: 1) You won’t be able to escape pumpkin spice....

/ September 19, 2019

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

Employee Spotlight: Victor Borda, Director, Data Science

We sat down with Victor Borda, Director, Data Science at Invoca to see what makes...

/ September 10, 2019

Signal Discovery - What Will You Discover

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019

The Marketer’s Guide to Call Tracking Data Privacy, Security, and Compliance

Martech security and compliance is a subject that’s right up there with scraping paint and...

/ August 29, 2019

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

When it comes to spending your money on martech, there are nice-to-haves and must-haves. The...

/ August 27, 2019

Invoca Summit Reveals Featured Keynote Speaker and Things get Sharky

What do sharks, hip hop apparel, and a keynote stage have in common? Drumroll, please….....

/ August 26, 2019

Can Brands Automate a Human Connection?

This piece was originally published in SmartBrief. Intelligence is the ability to gather information and...

/ August 22, 2019

How Digital Marketing Agency D2M Uses Call Analytics to Increase Conversion Rates

Direct2Market Digital Media Solutions (D2M) is a digital marketing agency that provides clients with revenue-generating...

/ August 21, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ August 12, 2019

How to Drive More Sales and Revenue with Your Facebook Ads

Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to...

/ August 9, 2019

Invoca’s CEO, Gregg Johnson, is Named Top SaaS CEO by The Software Report

Today, The Software Report announced its Top 50 SaaS CEOs of 2019. We’re thrilled to...

/ August 6, 2019