Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018

Insurance Industry Must Apply Voice AI with a Human Touch

Voice-controlled AI is no longer a novelty. In the past year, smart speakers have become...

/ September 11, 2018
AI is helping improve customer experience

5 Innovative Companies Using AI to Enhance Customer Experience

Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...

/ September 10, 2018
Dispatch health uses Invoca call tracking

Dispatch Health Improves Conversions 50% with Invoca

Today’s marketers are all about making data-based decisions. The days of guessing and gut feelings...

/ September 6, 2018
The lowdown on call analytics AIs.

Call Tracking AI: 5 Truths and Fallacies

The way artificial intelligence is used in marketing platforms can seem a bit mysterious. Sometimes...

/ August 27, 2018

Emotions Win: What Customers Expect in the Age of AI

Improving the customer journey with call tracking

Using Call Tracking to Enhance the Post-Call Customer Journey

You’ve probably noticed that marketers like to throw around the term “customer journey” a lot....

/ August 21, 2018
Invoca customer testimonials

The ROI of Invoca Call Tracking in 30 Seconds

Do you want to know why companies like DISH Network and Microsoft Store use Invoca’s...

/ August 20, 2018

Inside Invoca Engineering: How We Improved Signal AI Performance Scoring (And How it Works)

As you may know, we offer real-time conversational insights for inbound calls through our Signal...

/ August 17, 2018

Three Reasons to Attend Invoca Summit 2018

If you’re a marketing professional who counts on phone calls to drive revenue, then you...

/ August 15, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018
AI has great potential, but there are some things it can't do just yet.

6 Things AI Can’t Do (Yet)

There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...

/ August 7, 2018
Call tracking has changed for the better.

The Evolution of Call Tracking: What Digital Marketers Need to Know

Today’s buyer journey is rarely linear, and customers will interact with your brand across channels...

/ August 1, 2018

Takeaways and Announcements at Google Next ‘18 & Marketing Live

In a nutshell, AI, AI, and AI. Okay, personalization was pretty big too, but a...

/ July 31, 2018

How to Sell a Call Tracking Platform to Your Boss

Buying marketing technology like call tracking is rarely a quick and simple process. As a...

/ July 27, 2018