The quick answer is yes – most paid search marketers aren’t prioritizing calls as the valuable conversion they are. Propelled by the swift shift to smartphones, phone calls have emerged as one of the most common types of paid search conversions. Consumers want the option to call, and businesses want more of these calls because they turn into sales.
While it’s easy to shrug off call conversions because they fall outside the digital realm marketers are most familiar with, it’s also detrimental. Ignoring these offline conversions is stunting the growth you could be driving from paid search advertising.
Take a look at our newest infographic that reveals a startling disconnect between paid search strategies and the rise of call conversions.
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