The quick answer is yes – most paid search marketers aren’t prioritizing calls as the valuable conversion they are. Propelled by the swift shift to smartphones, phone calls have emerged as one of the most common types of paid search conversions. Consumers want the option to call, and businesses want more of these calls because they turn into sales.

While it’s easy to shrug off call conversions because they fall outside the digital realm marketers are most familiar with, it’s also detrimental. Ignoring these offline conversions is stunting the growth you could be driving from paid search advertising.

Take a look at our newest infographic that reveals a startling disconnect between paid search strategies and the rise of call conversions.

Paid Search Paradox

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Amber Tiffany

Posted by Amber Tiffany

Amber has a background in content strategy and brings her passion for writing along with her two first names to the role of Senior Content Marketing Manager at Invoca. Amber began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Amber loves the outdoors, physical activity, especially when it’s competitive, reading and attempting to be musical. She is currently training daily to become the first female champion in Invoca’s Ping Pong League history.

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    […] a call tracking and analytics provider, recently conducted a survey of search marketers and found that many marketers are undervaluing the importance placing phone […]

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