“We have already seen an increase of about 30% in revenue growth from customers calling in.”
Mitch Gray, Head of Display Advertising at Microsoft Store, explains customers don’t place big orders on the web. Sure, they will buy a single XBox online, but when it comes to purchasing hundreds of products, customers want to speak to a live agent. This makes phone calls an incredibly valuable touchpoint.
Unfortunately, calls were also a blind spot for the marketing team at Microsoft Store. Before Invoca, marketing completely lost connection with a customer once they called in. See how Mitch increased revenue 30% by using Invoca to attribute revenue back to phone calls and the marketing campaigns that drove them.
Watch Mitch’s full story below.