Do you really know millennials?

As much as I cringe at the word — and yes I am fully aware that I am a millennial — my generation is living in a world drastically different than anything that has come before it. We have handheld devices that give us the power to connect where, when and how we want. And we’re not afraid to use it.

Marketers are focused on capturing the elusive millennial mobile audience, but many are missing the larger picture. Understanding millennial mobile behavior is the first step to developing a successful mobile marketing strategy.

Put your knowledge of millennial behavior to the test with our newest quiz.

the-mobile-experienceLearn more about the relationships consumers have with their phones. Download your copy of the State of the Mobile Experience today.

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Posted by Caitie Gonzalez

Caitie Gonzalez is a graduate from U.C. Santa Barbara with a B.A. in Film and Media Studies. She is Invoca's Social Media and Content Specialist, and resident videographer. She loves film/television, comic books, board games and video games.