The year is nearly over which means year-in-review is in full swing. We took a look back at our most-read blog posts from 2019 and compiled the top ten.
Here are the most-read Invoca blog posts from 2019:
The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies. Browser-level blocking, third-party ad-blocking apps, and new regulations like GDPR and the California Consumer Privacy Act (CCPA) are quickly relegating the old cookie to the internet dustbin.
Adweek has called this a “fundamental change” in online advertising. What does the death of the cookie mean to marketers and advertisers like you? In this two-part series, we’ll look at what cookies are and why they died, and in part two, how marketers will adapt without tracking cookies. Grab a glass of milk and let’s dip in!
Read Part 1
Read Part 2
Invoca launched Signal AI over two years ago, revolutionizing call analytics, call classification, and conversion attribution for marketing. It’s been a big win for our customers, but we haven’t taken that as an excuse to clock out and hit happy hour. Okay, we may have had a tipple or two, but then we got back to what we do best — creating the kick-ass algorithms that make Invoca a leader in AI and machine learning.
Now, we’re proud to announce the launch of Signal Discovery, the latest enhancement to Signal AI and the first call tracking tool that helps marketers automatically uncover new insights from conversations with their customers.
In October Invoca announces that we raised $56 million dollars in new financing, bringing our total funding to $116 million. This round was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from Accel, Morgan Stanley, Industry Ventures and Bonfire Ventures.
This round of funding is far more than a check in the bank — it’s a vote of confidence in what the Invoca team has achieved over the past few years. Growing bookings at a 75% year-over-year clip, we are excited to serve innovative marketers at leading brands like Dish Network, U.S. Bank, Dignity Health, Clutter, and Gusto.
Above all, this new financing is a testament to the dedication and support of our customers, partners, employees, and investors in helping build Invoca into the company it is today. We took a few minutes to express our gratitude in this video:
If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But you may not know that with Facebook’s click-to-call feature, also known as “Call Now”, you can make it easy for customers who you are reaching through your Facebook advertising to call your business.
Here are five things you need to know to about Facebook Call Now ads to get the most out of your marketing dollars.
Performance marketers are masters of efficiency.
They know all the tricks to drive online leads and sales through their digital channels in the most cost-effective way possible. But many are ignoring a high-value stream of revenue — the phone call. Pay-per-call can appear complicated because it combines both online and offline elements. But with the right pay-per-call platform, advertisers, publishers, and agencies are empowered to generate, track, and analyze inbound calls the same way they do online traffic.
For those of you who are still trying to grasp the finer points of pay-per-call, here are some FAQs to get you in the game.
Deep learning is still in its infancy, but that won’t be for long given the rapid speed of technology evolution today. The ability to predict consumer behavior with deep learning-trained AI — consistently and with high accuracy — is not a far-in-the-future prospect. Deep learning is already changing marketing tactics and techniques, and not keeping pace with that change would be a mistake for any marketer.
This award recognizes companies that value their culture, provide standout employee benefits, and prioritize employee well-being. “It is a tremendous honor to receive this award for the second consecutive year,” said Ellen Raim, VP People & Culture of Invoca. “We take pride in a special culture that helps us drive innovation and build value for both our customers and our people, and we have made it a priority to improve and build upon the amazing workplace culture we have created.”
Brands are betting on AI and digital communications to enhance their customer experience, and, in fact, experts predict 85% of customer interactions will be handled without a human by next year. Yet, according to a recent survey commissioned by Invoca and conducted online by The Harris Poll among over 2,000 U.S. adults, consumers don’t seem to have completely bought into interacting with brands through digital-only touchpoints and instead still value human support.
Consumer research shows that people like to be able to call businesses to make purchases, especially when it comes to high-stakes products and services like insurance and healthcare. It’s no secret that people like to talk to real people when they are making a stressful purchase. But when it comes time to try to get a prospect or customer to answer your calls, things get a little tougher.
The CEO and co-founder of Drips.com, an SMS industry expert and the pioneers of conversational texting, joins us for a guest blog on why over 80% of consumers won’t be picking up phone calls in 2019—and how to get them to answer your calls.
As Invoca marches forward as the market leader in AI-powered call tracking and analytics, the accolades from analysts, publications, and the marketing community continues to validate our position.
Invoca has been named the Best Call Analytics Platform in the exclusive Marketing Technology Awards, which is organized by ClickZ and Search Engine Watch. Companies were judged by customers and a host of influential leaders in marketing tech, based on ease of use, customer service, value for money, onboarding, integrations, and innovation.