Looking to dive deeper into call tracking and analytics? You’ve come to the right place. Each week, we’re walking through Invoca’s features and capabilities, making it easy for you to understand how to track, unify, and analyze calls in the platforms that matter the most to your business. If you’re more of a binge-watcher, you can watch the whole series here.
This week, we dive into how Invoca integrates with Google Analytics so you can get insight into keyword and campaign performance, identify high-performing conversion paths, understand reverse goal paths, and create audience segments using call data. By connecting phone call data to website activity in real-time, you can both understand how customers are engaging with your website and use the data to improve the customer experience.
Check out this short video to see exactly how you can tie call data to website data using Invoca and Google Analytics!