How does Invoca call tracking and analytics software work? In this video series, we’ll make it easy to understand how Invoca tracks, unifies, and analyzes valuable call data so you can put it to work in the platforms that matter most to your business. Each week we’ll share a new video here, or, if you’re more of the binge-watching type, you can watch them all here.

This week we’ll take a look at the basics of how Invoca call tracking & analytics enables marketers to tie customers’ digital journeys to phone calls using online data collection and unique, trackable phone numbers. You’ll see an Invoca demo in action that shows how our JavaScript code is placed on your website and how it automatically replaces standard, static phone numbers with trackable, dynamic phone numbers. Check out this short video to find out how it works, and we’ll see you next week with more!

Owen Ray

Posted by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Santa Rosa, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.